About Novooi

Novooi represents a new generation of distinguished Norwegian brands. Our name Novooi pays homage to art nouveau, meaning newly arrived.

Novooi is an agency, community and curated marketplace for discovering and buying sustainable contemporary Norwegian design and craft. We aim to increase exports of Norwegian design, while connecting a community of craftspeople, interior architects and manufacturers. Novooi creates a stronger voice and visibility for Norwegian makers.

Our collection includes handcrafted objects, art, furniture, lighting, textiles, jewellery and ceramics from over 100 distinguished and emerging artisans. Objects from Novooi are ordered directly from our artisans and manufacturers, resulting in zero warehouse storage and a minimal carbon footprint.

We offer curatorial design services for exhibitions, interior spaces and unique events. Together with our network of interior architects and creatives, we curate conceptual spaces for cultural institutions, brands, hotels and offices.

Press Coverage

D2 Interiør Trender 2024
Oslo Design Fair 2023
Forbes Magazine
Bo Bedre Sep. 2023
Oslo Business Region
L’ADN (French)
Æra (Norwegian)
Arkitektur (Norwegian)
SCAN Magazine
Designers’ Saturday
Oslo Open

Lillian Ayla Ersoy

FOUNDER | CEO | CREATIVE DIRECTOR
Hélène Andersen

CO-FOUNDER | CONTENT DIRECTOR
Liam Flood 

STRATEGIC ADVISOR, OPERATIONS
Paul White

INVESTOR RELATIONS | ADVISOR
Nils-Fredrik Winther-Kaland

E-COMMERCE ADVISOR
Fredrik Søfteland

CTO | DIGITAL ARCHITECT
Kim Bertelsen

TECH LEAD
Marte Herness

PROJECT MANAGER, E-COMMERCE

Our Partners

The Novooi platform is very exciting and carefully thought through. Many artisans cannot make a living only by their profession. Novooi can help them commercialize their products and export Norwegian design.

Ragnhild Grytten, Marketing Manager, Federation of Norwegian Industries - Design Industry

Our values

100% Norwegian design

Each object is designed and often manufactured by artisans in Norway. Novooi aims to spread knowledge and connect our community through exhibitions and events in iconic locations.
Quality craftsmanship

We support artisans and manufacturers that practice slow-design and quality craftsmanship. Novooi enables consumers to buy directly from our makers, letting them focus on their craft.
Local and sustainable

Novooi has a low carbon footprint through 0% in warehouse waste . Many of the objects in are collection are locally made, recycled and built on circular and sustainable values.