Invest in sustainable and contemporary design from over 100 Norwegian artisans

Novooi creates a stronger voice and visibility for Norwegian artisans

Novooi is dedicated to empowering Norwegian artisans, brands, and architects through our platform for Norwegian design and craft. We aim to increase global exposure, streamline shipping logistics, foster networks, share knowledge, and boost international sales to elevate Norwegian design & craft worldwide. 

We are committed to advancing sustainability by promoting the sale of upcycled products, biomaterials and objects made in Norway, contributing to a more circular economy.

Become a co-owner and join our mission to promote Norwegian design globally. Community and collaboration is at the core of what we represent.

We are raising 4-6 million NOK by June. Your investment supports:

• Development of a curated e-commerce platform and marketplace for sustainable Norwegian design & craft, with streamlined shipping logistics and exports to Europe

• Development of an AI-enhanced B2B portal for interior architects & professionals

• Marketing activities, exhibitions and events to increase global exposure, foster networks and share knowledge about contemporary sustainable design

• A possible showroom/shop/gallery and/or warehouse
  
  

The challenge

Norwegian artisans and manufacturers struggle with sales, shipping and exports in addition to marketing and operations. Even some of the most recognised designers in Norway cannot live off their craft. Professionals and consumers struggle to find Norwegian products, and thus end up buying Danish or Swedish brands. Norway in general lags 100 billion euros behind Sweden and Denmark, regarding sales and exports of finished goods, furniture, design and craft.

The opportunity

Norway's Minister of Trade, Jan Christian Vestre declared on April 25, 2023 that the «Design and finished goods industry» is now the fourth most prioritised export industry in Norway. The design & finished goods industry exports over 60 billion NOK a year (6% of all exports). Norsk Industry has a goal of doubling exports to 12% by 2030. 

«The Norwegian design industry is well advanced in terms of sustainability, circular economy and quality raw materials. Together with new technology, the Norwegian design industry can set international standards for quality, durability and reuse.»

- Jan Christian Vestre

Why Novooi

Novooi represents over 100 of Norway’s most distinguished artisans and brands within sustainable contemporary design and craft. We launched our agency and digital marketplace in 2021, which features a curated selection of furniture, lighting, textiles, art, glass, ceramics and jewellery. Products are ordered directly from our artisans and manufacturers, resulting in zero warehouse storage and a minimal carbon footprint.

Novooi creates exhibitions, seminars and events to promote Norwegian craft, while connecting our community and spreading knowledge about sustainable and smarter value chains. We match designers with manufacturers and promote iconic destinations in Norway. Together with our network of interior architects and creatives, we have curated conceptual spaces for cultural institutions and offices.

Novooi’s market validation 2021-23

• 11,000-40,000 visitors monthly on novooi.com since Nov. 2023

• 80% international traction: Italy (35%) Portugal (22%), Spain (12%) France (3%)

• 60% online sales increase from 2022-23

• 312,659 NOK sales revenue during our pilot from 2021-23

• 48,000 NOK in memberships

• 586,000 NOK in negotiated exhibition commissions

• 7 national exhibitions, festivals and trade-fairs

• Articles in Forbes, Arkitektur, BoBedre, D2, Oslo Design Fair

• 2nd place - Best Investment Case from Startup Norway & Innovation Norway

From our pilot to an AI enhanced multi-vendor logistics platform

Each vendor will be able to login and create their own shop, together with their AI-assistent that helps them save time. They can upload, edit and gain an overview of sales and statistics. They will have access to pain-free international shipping and automatic payouts. As a result, our artisans and brands will save time, energy and money in addition to gaining increase exposure and sales.

A tailored platform for professional buyers, architects, makers, collectors & consumers

The new platform will be tailored towards professional buyers and interior architects, allowing them to place large orders for hotels, businesses and cultural institutions at rebated prices. In addition, we aim to gather all bespoke product designers in one database for custom orders in interior projects.

Novooi will be able to expand our services, offer sustainable packaging, enable relevant advertising for iconic institutions, and promote Norwegian design & craft through international trade fairs. Novooi aims to become the go-to platform for discovering and buying Norwegian interior, design & craft.

Our roadmap the next 3 years

• Multi-vendor AI enhanced marketplace with pain-free shipping logistics

• A B2B portal for professional buyers and interior architects

• Product-market fit in the EU

• Exhibitions in Norway & the EU

• Unique events promoting cultural iconic destinations in Norway

• Participation in international trade-fairs with the Novooi-community

• Seminars and match-making events for artisans and manufacturers

• Flagship gallery/shop in with warehouse & distribution

• Sustainable packaging

• Limited collections with international retailers

• Product-market fit in the USA/Asia

• Limited productions made by Novooi

Our partners